Did you watch Rhianna on 20/20 the other night? I did and was totally impressed. She seemed poised, but earnest. Sad, but strong. I was irritated that seconds after Rhianna told Diane Sawyer that seeing the photo of her bruised and bloody face makes her relive that night, Diane was all like, "which picture—this picture?" as she held up a copy. Was that really necessary? Anyway, Rhianna handled it more gracefully than I could've imagined, yet still came across as a very real young lady.
Then yesterday, I watched Chris Brown talk to the curiously named "Sway" on MTV. Sigh. Obviously I'm biased against lady-beaters. That's a given. But if you're going to apologize—at least be sincere about it. And if you can't manage heartfelt and feel a need to say something—anything—so you don't lose your endorsements and fan base, pay someone competent to script a plea that's at least sincere-sounding.